Myntra ‘Big Fashion Festival’ starts from October 7, huge discounts on 23 lakh products


Bengaluru (Uttam Hindu News): Myntra’s Big Fashion Festival (BFF) is scheduled to begin from October 7. The fourth edition of the festive-centric fashion event will feature over 23 lakh styles from over 6,000 leading domestic and international brands, spanning a wide range of categories like fashion, beauty and lifestyle. Myntra Insiders, members of Myntra’s loyalty program, will get early access to the Big Fashion Festival on October 6.

The event will offer a wide range of value offers, including deals, grand opening hours, brand mania and other limited-time deals. According to the company, buyers can also look forward to Myntra Revolutionary Price Construct, which includes 10 percent bank offer in addition to attractive value offers.

During the event, customers can avail an additional 15 percent discount using Myntra’s co-branded credit card in association with Kotak Mahindra Bank to get more value on their festive purchases. Additionally, buyers can avail payment offers through partners like ICICI, Kotak, Paytm and Cred. Customers who make purchases above a certain amount will be able to avail exciting rewards, which may include gold coins, trolleys and backpacks etc.

As part of the ‘BFF Special’, Myntra has unique hero collections with over 150 new launches, cross-brand collaborations and interesting celeb x brand crossovers. Apart from fashion and beauty, some of the emerging categories set to see rising demand this festive season include home products, furnishings, travel & accessories, watches & wearables, footwear and handbags. In the Indian wear category for men and women, there are 4.5 lakh styles available in light and heavy Indian and fusion outfits.

Myntra’s Runway Icon hosts some of the best occasion outfits with over 1 lakh styles. Indowestern wear is a favorite among Generation Z and the collection includes 45,000 styles from 1,000+ brands. The Beauty & Personal Care portfolio offers 90,000 products across 1,500 brands with 20 new brands in its international portfolio. There are over 2 lakh options in the home category on Myntra, of which 50,000 are new products that have been added ahead of the festive season. On the international brands front, the platform has over 400 popular global brands across categories like accessories, home, menswear and sports footwear.

Customers can enjoy over 5 lakh new styles from brands that are loved and popular in non-metros. Myntra Minis, Myntra’s short-form video platform on its app will drive user engagement and improve the overall shopping experience with over 500 offer-based videos every day to help customers discover the best offers of the day. Also includes 40 engaging mini videos. Other tech-enabled features such as My Fashion GPT, My Stylist and Maya, the platform’s conversational commerce chatbot, will also play a key role in helping customers have a better discovery experience.

Myntra’s strong supply chain network, including 17,000 MENSA (Myntra Extended Network for Service Augmentation) neighborhood kirana store partners of the platform, will play a vital role in fulfilling the festive orders across the country. As part of the festive hiring ramp-up, Myntra has increased its women hiring, taking it to 21 per cent. Apart from supply chain, 45 per cent of the total appointments in contact centers this festive season will be women.

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