US-based acquires Indian SaaS platform CommerceUp

san francisco (Uttam Hindu News): US-based influencer marketing platform on Monday said it has acquired Indian SaaS-based ecommerce platform CommerceUp for an undisclosed amount.

12 team members join Aspire’s product team with executive leadership from CommerceUp to build and scale influencer-driven commerce.

“The CommerceUp team has built the leading commerce platform for some of the leading omni-channel customers in Asia,” said Rajeev Arunkundram, senior vice president of products at Aspire.

“I am excited to help them accelerate our product and engineering investments in India. “We have ambitious plans to expand our commerce capabilities with Shopify and other e-commerce platforms and the team is already making an impact for our customers.”

Founded in 2019 by Piyush Pathak, the team at CommerceUp creates innovative digital commerce solutions specializing in direct-to-consumer brands requiring multilingual, multi-currency and multi-brand functionality.

The team will now build on a similar product at Aspire with a focus on driving responsible sales, scaled product seeding, and scalable ROI through user-generated content in ads.

“This is a strategic move for innovation and collaboration that leverages the expertise of both companies to provide expanded product offerings to clients,” Pathak said.

The CommerceUp team began developing the product in 2019 and went live with the first customer in Dubai in August 2020.

“This move reflects Aspire’s commitment to harness the immense talent and technological capabilities available in the Indian market,” said Suhas Prasad, Aspire co-founder and CTO.

Aspire has paid out over $100 million to creators and is trusted by over 900 top brands like Ray-Ban, Maude, Garnier, M&M’s, and others.

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