In fact, YouTube employees are worried that YouTube Shorts could kill the entire YouTube business.
Youtube shorts have raised concerns among the employees of the biggest video streaming platform, YouTube. In fact, YouTube employees are worried that YouTube Shorts could kill the entire YouTube business. Let us tell you that after the ban on tick-talk in the country, YouTube has launched its short-form video section called Shorts in India in 2020, which is quite popular.
According to the Financial Times report, YouTube employees are worried that YouTube shorts are being liked a lot. Which is affecting the long form video content. Employees say that viewer feedback for YouTube shorts is good, but it is causing viewers to lose interest in traditional longer content videos. Recent YouTube strategy meetings have discussed the risk that longer videos are dying out as a format that generates more revenue for the company.
Let us tell you that in the year 2020, YouTube brought the short video platform after Tik Tok was banned. This app had gained a lot of popularity in a short time. On the lines of this, YouTube shorts were introduced in 2020 itself. Not only Google, Meta also introduced the feature of short videos on the lines of Instagram. Short video platforms are getting a lot of viewers, which is directly affecting the long format videos.
At the same time, YouTube earns its money from advertisements. And ads in short videos are negligible. In such a situation, the ads appearing on big videos are the main source of YouTube’s earnings.